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If you had visited your local Wetherspoons on19th September 2019, you should have benefited from a 7.5% price-cut on all food and drink you purchased as part of Tax Equality Day.
The founder of Wetherspoon’s, Tim Martin, issued the 24-hour price cut, to highlight issues surrounding tax inequality in the hospitality industry.
Earlier in the month, Wetherspoons also reduced the cost of a pint of Ruddles (brewed by UK brewery giant Greene King) by 20p. This reduction is still believed to be in effect.
As well as attempting to highlight tax inequality in general, Tim Martin was hoping to reflect what he believes the impact of Brexit will be on the prices of UK beverages: a reduction.
Whilst these moves will certainly have been popular with customers, it’s difficult to determine the impact of the moves towards awareness of tax issues, this early on after the cuts.
Certainly, unprecedented in nature, there also appears to have been little in the way of support for Tax Equality Day from other giants of the hospitality industry. After all, the cost to Wetherspoons for launching such a campaign, even for just 24-hours, will have been significant and something that not all hospitality businesses could afford.
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